THE PROJECT

Pratt Norman is one of Canada’s leading boutique entertainment and media law practices. They were looking for a cohesive brand identity that represented their hard-working, smart, modern, and stylish personality. The brand message that “we are not afraid to roll up our sleeves and invest our significant resources into great ideas and great people” was to be expressed.

Pratt Norman’s brand identity includes a logo system, typography system, colour system, brand standards guide, stationery design, and website design. All of the designs for the brand portray Pratt Norman as an exciting and innovative firm that is a collaborative partner.