THE PROJECT

Art House is a theatre offering a unique experience to movie buffs who love independent and alternative films. They required a logo system that suited their artsy and welcoming, yet upscale and stylish personality.

The logo system consists of a nameplate, a graphic icon, a complete mark combining the two, as well as a graphic pattern. The elements of the system were to be used for all aspects of branding including signage, uniforms, and packaging.

Art House’s brand identity was inspired by the era of classic film and Art Deco style and honours the art and craft of filmmaking.